At the crossroads between the virtual and the real world

Digital layers are slowly overtaking the real world. Humans are losing control and freedom. To tackle this issue, thinking outside of the box like we often do nowadays, is not enough. We have to recreate the box and its interactions.

“Take the Red Pill or Blue Pill?” Is there another choice?

Morpheus to Neo: “This is your last chance. After this, there is no turning back. You take the blue pill — the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill — you stay in Wonderland and I show you how deep the rabbit-hole goes.”

The digitalisation of our society is growing at a fast pace and its inevitable integration into our daily lives is going to change our lives. But we do not have to make the Matrix movie crushing choice between taking the red or blue pill no more. We can still choose how and which technological applications will decide on our future. Thinking out of the box is not enough, rethinking totally the box and how we are going to build our world and interact with our digitalized layers is the most important. The challenge is huge as today's technological shifts can either result in diminishing our public freedoms and increase inequalities or improve our overall well being. The key in mind is to keep humans the master of their destiny and resetting control over digital spaces.

With the same mindset, Etherland team has built the World’s Metaverse on the Ethereum Blockchain, which is not a game, not a real estate agency, not a notary system, not a land registry, not a social media nor a marketing agency… It is a little of them all at the same time. It is our Planet Earth’s digital data connected to The Blockchain, controlled and owned by the people. You can be both in the physical and digital worlds while keeping control.

Using different technologies, our World Metaverse and its Estatepedia is just a second layer of our planet that is assigned to store, share, own, publish, verify, promote, tokenize and monetize data of different places of our planet, on this digital layer. It is a tool at the service of our Real World. To have fun, don’t need to plunge yourself into a fantasy world, that would make you totally exhausted and disconnected with the real world while playing during many hours or days… You go digital, have fun while connecting our real world to the digital world!

With Etherland you can just connect when you want, to upload your content and create NFT tokens while being rewarded! You may also trade your Collectible tokens representing real-world places. The direct technological interaction with the Real World makes the Etherland’s Metaverse Amazing! Sharing your best pictures and videos about the places you love the most, at your pace, while travelling and getting rewarded for it, has never been made so simple.

As a blockchain application, Etherland’s interoperable system combining Blockchain NFT, ERC721, IPS and Augmented Reality technologies create the ultimate solution to use your real-world data in the most decentralized, secure and efficient way. Also, the Universal Land Code system that we have created is boundaryless. For every asset piece of Real Estate on Earth, there is a specific code that applies. No countries can have any control over this specific Universal land code system that is totally open sourced.

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